About

Hello, my name is Serge.

I'am a Senior UX/UI Designer & Art Digital Director 
I have 15 years of experience in product and brand design for large national (in Spain) and international brands. Influenced by art, architecture, object design and applied arts, I break boundaries to deliver powerful and global product & brand experiences.

I have experience in different types of projects:
- Brand website
- E-commerce platforms
- Financial apps
- Mobile apps
- Software user experience/user interface
- Creation of design systems
- Brand design

I manage and execute all phases of the process from the beginning, the definition (with focus groups and interviews) and analysis, conceptualization, interface design, design system, until production output. ​​​​​​​

I have worked in a graphic design studio for Italian design furniture brands, where I have learned the basics of design. And then I spent 10 years in Madrid working in large communication agencies, always in digital departments.

I work for startups and big brands: Caixabank, Mango, Iberdrola, Santander, Rentamarkets, Mercedes-Benz, etc... in different sectors of activity.

My contact: sergebeato@me.com
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